Recently I had the opportunity to attend an event at The Astor Center known as the Cocktail Jam. During a jam session, brands generally sponsor an hour of bartenders seeing what they can come up with on the spot in while behind the bar. It doesn’t hurt that a portion of the proceeds from ticket sales went to The Food Bank of New York City.
While working at the Cocktail Jam, I ran into William Doyle who runs the marketing for Compass Box Whiskey. Compass Box had sponsored the hour from 7pm-8pm and I had offered to represent them with a cocktail behind the bar. Sharing the hour with Compass Box, was Partida Tequila, another favorite brand of mine to work with in cocktails.
During our conversation before my shift behind the bar, Billy had mentioned that in a past life he had worked with Partida and asked if I could create a cocktail with both products. As one whose always up for a challenge I told him it wouldn’t be a problem. My understanding at the time was I would be creating one cocktail with both spirits as ingredients.
I found out later that Billy had actually meant two separate cocktails, one with Compass Box and one with Partida.
I decided to go with my original thought and to see what I could up with by using both products in one cocktail
With the nice smokey yet subtle flavor that Peat Monster possesses, it lends itself quite easily to working in cocktails without overpowering the other spirits. Playing off the traditional margarita, I decided to combine some mole bitters that have a spicy yet sweet flavor, the Peat Monster and Partida Reposado with its hints of cocoa, and caramel.
The results of this misunderstanding became known as:
Branded and Confused
1 oz Peat Monster
2 oz Partida Reposado
Â¼ Lime Juice
1oz Demerara Sugar